SEO Content Writing Tips.
So you thought writing content and adding it to a website was a piece of cake for you, didn't you? If yes, you are probably not aware of the SEO content writing tips.
Content is king-the most overused and overhyped cliché we all have heard, and god knows how many times. But what if we told you that this was just one piece of a puzzle you knew about? That’s right.
Gone are the days when content used to be the king. Fast forward today; it's neither the king nor the queen. Content is just a minor royal that cannot work without SEO anymore.
So can we all stop saying that?
Anyways. Content may be fun to write, but it's the SEO that brings in the bucks. What matters the most is user experience, which marketers live for nowadays.
Things change, which is normal. If you are still stuck with the old concepts in mind, it’s time to kick this idea to the curb and unleash the bigger picture.
So who is the real king? Let’s unmask.
Are you seeking a mechanic nearby or looking for some tips on cooking pasta? Where would you turn? It’s hands down, Google. It comes as no surprise that web pages on the first two pages of Google get the most attention.
Also, we humans have an urge to find everything instantly without much hard work. Once we land on the first page of Google, that's it! There is no way we go past the first page.
So if you plan to hide a dead body, there is no better place than the second page of Google HEHE.
That's right. SEO has recently paved its way into content marketing. Yet, writing stellar SEO content remains an uphill battle. So how to improve your content writing skills? Here are some SEO content writing tips to guide you
Taking The Fastest Route To Google’s First Page
- Humans first, search engines later
First thing first. If you thought going overboard on keywords or stuffing your webpage with loads of content would make Google the boss happy, you were wrong.
Google will never come out of the screen and say, "Add as many words as you can, or you will be in trouble!" It's way more intelligent than you think. Your primary intent is to write for humans and not the search engines that are the distant second. Once you accept this rule, the rest will follow.
The mighty Google will reward you if you are doing it the right way. Feeding it with lots of content would never do you good.
- Your keywords game should be strong.
Sure. You are writing excellent content but, it’s no surprise that keywords are the heart of SEO. You will not know where the finish line is unless you know what you keywords are.
Choosing the right keywords can be your golden ticket to the first page. When done smartly, your rankings could go up.
PRO-TIP:- Do not overboard keywords just for the sake of high ranking.
That’s right. Keyword stuffing can kill your SEO, and this is the reason why you need SEO content writing tips. Hence, use them wisely. You do not need to bury all that information beneath a massive mountain of keywords, do you?
- Use words that hook the reader.
Let us tell you a big secret. Readers skim. That's right, and they don't read much. The goal is to use words that keep them glued till the end.
Remember the time when you read a bomb content and ended up being knee-deep into it? Well, that’s exactly what we are doing here. If you successfully got them scrolling till the end, that’s when you know you have made it.
To hook your readers on every word may be challenging but not impossible. Tease them to bring them to you. Use giveaways to retain existing clients or give them a spoiler. Do whatever it takes to keep them with you till the last word.
- Content needs optimization
Believe it or not, well-written content is the bedrock of your SEO efforts. Killer content will get you millions of fans, but optimizing your content will help your audience find you on Google.
Let's face it. Everyone has good content, including you. But you can not say, "I have got amazing content," and call it a day. We are talking about the SEO-optimized content here, not the straightforward content. Understand the difference?
Your content wants to be sold and not just read. After all, that's the purpose of the giving you some SEO content writing tips.
Rang any bells?
- Your SEO content must be short and sweet.
Your content needs to be in shorter instalments that your readers can easily consume. Wearing out your readers is the last thing you want to do. After all, nothing could be worse than gaining an information-fatigue reader that never returns.
Too much content can be scary, especially if it’s the technical content writing. This means your potential readers can run away fast. Your content should be educating and engaging for the audience and not overwhelming. Your audience will thank you later.
- Switching gears from dull to divine
Just like a vending machine, you should make your content available how, when, and where your readers want it. Taking this concept to another level, remember, your readers are just like consumers, and your content is a salesperson.
When finding relevant information, your readers do not have to go on a scavenger hunt. The information should be easily accessible and your reader should be able to find all the details without much hard work
Content should be such that people are ready to pay for it, and BOOM! Our useful SEO content writing tips have done the magic
- Your content should be visually pleasing.
Your audience does not want to read a massive wall of text. If each line of your content is long, the chances are that readers might have a hard time reading it. Adding some visuals can go a long way towards SEO content writing
Visual aids come in handy when you want to deliver a compelling message. After-all, nothing does it better than some appealing pictures when the aim is to engage readers till the end. Some readers prefer more of infographics, while some are better off without pictures in text.
It’s better to experiment with different options and then see what works.
Some Final Words.
So here it goes. You have solid SEO content writing tips, just make sure to use them one at a time. Remember, it takes time and effort. But, if you keep at it, you can easily make your way to the top. Good luck!