Paid Guest Post Impact in 2022
Engaging readers, building authority, expanding personal network, boosting exposure, and whatnot - Indeed digital marketing sphere is buzzing. Every other savvy marketer knows the gig of climbing the search engines high, which has fired up the competition.
Hence, to steal someone's thunder, you must jump through hoops. Think… how you could do it? Uh-huh, you guessed it right! Paid guest post – it is one of the best things that have ever happened to SEO, and if done right, it can drive truckloads of traffic to your website.
Yes! You read that right…
Guess blogging is the most powerful marketing tactic that fuels up your business growth. No matter what you do, by just creating content for some authoritative websites, you can build brand recognition while developing professional connections - just to name a few.
Although there are uncountable inbound marketing strategies, but guest posting is the most treasured tool. Above all, guest posting has a positive impact and opens the door to different promotional opportunities. It is the simplest way to make your brand's presence visible, and if it is not part of your marketing plan, you are missing out on something big (really big!).
So, if you are a newbie in the marketing world and want to reach a whole new level overnight – this blog is for you. Keep reading to know what a paid post can do to your brand.
What Is A Paid Guest Post, Anyway?
Probably, you know a thing or two about guest post – but let’s just catch a glimpse of what exactly the whole game is all about…
Guest posting is a straightforward concept that comes with a clean sounding. A guest post service works like a barter deal. You post a blog on someone’s website to get greater exposure for your own brand in return. While you help someone else fulfil their content demands, you ultimately piggy-bank on their platform.
It's a win-win for both parties.
A paid guest post is a surefire and a secure way to grab new audiences while boosting website rankings. That’s right. So, if you think writing a fantastic guest post would make your brand famous in a jiffy, there is good news for you, you're on the right track.
Right now, you may think that it is way better to focus on creating content for your own website rather than wasting your hard work and energy on growing someone else's website. My friend! It’s too early to conclude.
The dirty secret of guest posts is yet to be exposed…
Perks Of Paid Guest Blogging
Companies assume that the authors reap the biggest advantage of guest posting. After all, if someone writes for your site, they easily get their hands on your consumer base, your social media accolades, and even your hard-earned authority.
But it is a two-way street… think like that! There are more benefits than you may think for the host website compared to the guest post’s writer. And yeah! It's 2022, where the momentum continues.
Just keep reading; the impacts written blow are enough to blow your mind.
1. A Boost To Reputation
Come on, you know it, reputation is necessary for the brand's survival. No matter how much relevant traffic you have on your website, without reputation, you are not going to get anything (and that is for sure). It is one of those important factors that Google consider.
By adding business guest post to your website, you confirm that you are a trustworthy source and people agree to do. In simpler terms, the more you collect authoritative guest posts for your website, the more your reputation will improve.
You see, it’s a goldmine of opportunities…
2. Shorten the Cycle of Sales
Paid guest post is a fickle beast that fits in perfectly with your inbound marketing tactics. It has the power to increase sales or drain the company's budget. Beyond this, it builds trust among the audience that eventually impact your sales funnel.
All you need to do is, distribute flawless content through different channels and see the magic. The more authority you build, the easier it will be for your audience to trust your company. Rather than waiting for leads to find your website, you can easily reach out to them by just writing a guest post.
It rolls out the map for a larger audience…
3. Access to New Proficiencies
Guest posting is far more powerful than you think.
You must be an expert in your niche. But, but, but… there is always a chance that there would be someone better out there who knows more than you do. This content marketing technique opens the door for new opportunities which may give your business wings to fly. In fact, it can fill in the gap that may stop you from becoming an authority.
Wait, what? Are you wondering how would you do it? Then, buddy, practising is the only way that can make your writing journey a bit less jumpy.
The credible backlink profiles are a mix of anchor text, including exact match, generic, partial match, branded, and so on. When you build backlinks through some other links, you've less control over the anchor match.
But with guest posts, you can get backlinks that fully cater your customer's requirements. In simpler terms, it puts you in the driver's seat.
You need homepage links accompanied by branded anchor text for a new website. Besides, if you have established a domain, you must have an uncountable backlink – well, congratulation on that.
In this case, you are more targeted with your link building and may focus on a specific internal page with anchors that are somewhat more keyword-focused.
Just a clue: To master the art of guest posting, you must have basic SEO Knowledge…
5. It Triggers Relevant Traffic to Your Website
Of course, who does not want a global crowd???
Believe it or not, there is a significant impact of a paid guest post; it brings maximum traffic to your website with qualified leads. But you need to pick the right website for expected results. You must opt for the websites already having steady streams.
Are you pondering how it all works? Well, it is very simple. Just like other blogs, a visitor reads your post and clicks the link back to your blog, that increase website traffic.
Right now, you must be dangling between paid business guest post and unpaid guest post – but remember, there ain’t no such thing as a free lunch. Paid guest post brings the best result for businesses while giving you instant exposure to the target market.
It's a hidden gem, and marketers are head over heels in love with this marketing tactic.
A Few Words of Caution…
As we said earlier, guest posting is the best thing that ever happened to the world of search engine optimization (forget about all the negative things you have heard about it!). It’s not just a link building strategy but a panacea for other uncountable benefits, including credibility building, brand awareness, authority establishment, and so on.
But, whom you pick matters a lot… before you submit a guest post, check the website’s credibility. Watch out for dropped domains and private networks – these are expired domains with a link profile. Scammers buy up these old domains, add cheap content, and sell links.
Remember, one or two paid guest posts won't transform your website's traffic. Do not expect that a blog post on a couple of websites will turn you into a renowned guru. It is a long term strategy that requires a lot of patience and time. Eventually, with enough effort and strategy, you will surely build a bigger audience.
Is there anything we missed? Let us know in the comments sections below.
Good Luck and Happy Hunting!